Know. Believe. Belong.™
In a world where knowing what’s real about your food keeps getting harder, Valley Natural Foods makes eating responsibly—and truly local—easy. Committed to healthy choices since 1977, we’ve become experts at the sustainable practices and conscious/ inspirational/educational programs it takes for shoppers, member-owners, and food growers and providers in our community to eat and live well together. Open-hearted and accepting, we invite our member-owners and shoppers alike to connect to themselves, each other, and their community to get that sense of fulfillment that comes from finding some place to belong. Our mission is a healthy community and our values are FRESH: Family, Relationships, Education, Sustainability and Health.
Valley Natural Foods is owned by its 11,000+ members, but everyone is welcome to shop.
Why a Co-op?
Co-ops are trusted for living up to their ethical values based on the following principles:
- Open and voluntary membership
- Democratic member control
- Member economic participation
- Autonomy and independence
- Education, training and information
- Cooperation among cooperatives
- Concern for the community
Part of the Co-op Difference is that our product selection is based on our cooperative values.
In our Deli, all our coffee is locally roasted, organic, shade-grown and fair trade. Many of the cheeses we provide are local. Our cooks use as much organic ingredients as possible.
Both our Produce and Meat departments buy locally when available. Our produce team seeks unique solutions to a northern climate. For instance, we carry hydroponically-grown tomatoes year-round from a local source. Organic certification matters greatly and is purchased according to availability.
Our staff of buyers uphold criteria for product selection that reflects our cooperative values, as well. These criteria include: non-genetically engineered ingredients, no artificial coloring or flavoring, adherence to fair trade principles, freshness and no highly refined ingredients. Again, we look for local products when available and select certified organic choices. We feel that our quality selection offers a difference you can taste.