Introducing a new look for Valley Natural Foods

Here’s a sneak peek of the new logo!

Soon we will be unveiling a fresh, new look for Valley Natural Foods. Large visual changes are in progress now through August including removal of existing vinyl graphics and a fresh coat of paint.

Project goal: The goal of the project is to make things clearer and easier to find in the store.

Fresh Values

Our values haven’t changed, but you’ll see some changes in our appearance to better reflect our values, as well as the quality of the products we offer to our customers.

Project Steps

We talked to staff members and owners and collected a consensus for what Valley Natural Foods really “looks” like. Did you know we were originally organized by a group of families looking for healthy food? Keeping in mind the history and the mission of the business along with feedback we developed a new logo, some graphics and clearer communication about who we are and what we do.

What will change?

The big murals in the store will be removed and replaced. The photos on the farm field near produce are outdated. You will see a consistency in fonts on signage and colors throughout the store.

What remains the same?

Sharing information, offering healthy food options and enthusiastic support to the local community will remain evident.
Valley Natural Foods is a cooperative of people committed to a happy, healthy community. We aspire to live well, dream big and give back by serving out friends and neighbors helping each other, and the world, live better.

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